U-Select has been nominated in the New Product of the Year category in the Cafe Life Awards, run by the Cafe Society, the prestigious national organisation for cafe owners and operators. The award encourages the development of new products and judges will be looking particularly for products that have real innovation value for the café/coffee bar market.
The nomination is even more impressive as the category normally only includes physical products, not business services. U-Select has been nominated because it offers an innovative range of ways for business to procure new catering equipment, particularly for those organisations who do not wish to spend large amounts of capital up front.
The awards are hotly contested, with nominees across all categories this year including ASDA, Nestle and Boston Tea Party.
The nomination comes as U-Select announced it was on track to beat its ambitious first year sales target, with sales of more than £1million.
For more information on the Cafe Life Awards, please visit their website here http://awards.thecafelife.co.uk/