Our Top 5 Event Industry Trends to Watch for in 2022 & Beyond!
The event industry and related trends have taken a fair share of hits over the last few years – with losses of a little over 81% of the pre-pandemic valuation of £70bn to the UK economy. From a more global lens, the $1.5 trillion rated sector is not expected to fully recover until 2023 at the very least – Allowing 2022 to be the year of revival – the year of hope.
Will virtual go viral? Will Meta make its mark? Check out a summary of our top 5 event industry trend predictions for 2022 – the full article can be found on our dedicated Event Kitchen website here.
Hybrid Hangouts
To the surprise of absolutely nobody in the industry, the COVID-fuelled reactionary evolution of hybridisation is set to stay in a big way. Now we’re (fingers crossed) on the other side of the pandemic, the implementation of hybrid platforms for almost all events is something we are increasingly likely to see – with 97% of respondents to a survey by Bizzabo expecting to see more hybrid events going forward.
Make Mine a Meta
As with hybridisation – the pandemic has not only shaped this next prediction, but also expedited it significantly. This can clearly be seen through the statistics that pre-pandemic, a mere 45% of people attended a virtual event, compared to the 87% that have now – A trend that is set to see 90% of event organises to plan more virtual events in 2022 – this really is the beginning of the next chapter of Technology & the Event Industry.
Business-Social
With just over 1.3million business events held in the UK annually, there really is no flying under the radar for this sub-sector of the events industry. A recent study published by Cities Restart has estimated a whopping 43% increase in business events by 2026 – re-establishing itself in the industry and perhaps adopting hybrid methods along the way to further capitalise on the earning potential that this great staple of British business sorely deserves.
Safety First
A trend almost so obvious that complacency may lead to it being missed off many forecasting lists! Despite this, it’s still a major movement we expect to see establish itself across all in-person, live events. With the news that the UK will be rolling back all mandatory COVID-related precautions, this will at the very least lighten the load for event planners – allowing them to still promote personal safety whilst avoiding mandated regulations deterring attendees.
Never Mess with the Original
A significant 80% of people have said they would like to attend events in person within 2022, however, 96% consider pre-event health & safety measures to be communicated clearly to be ‘very necessary’. Despite the very understandable, almost inherent worries of the general population in regards to capacity-filled events – the general consensus is that they are ready, willing, and altogether excited.
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